This is part of an advertisement that appeared recently in our local newspaper. It’s an insert from a local law firm promoting a presentation on estate planning.
Statements like “we have developed a solution for every problem” fly in the face of believability. No company can make claims like that, and no potential customer believes a sales pitch like that. You read it and the immediate reaction is skepticism; that’s not the emotional response you want your marketing to produce.
Companies that advertise this way don’t understand why trust matters.
You only get one chance to be believable. Don’t blow it.