Yelp announced its latest quarterly earnings today, but rather than the financials, these are the numbers that caught my eye:
- Cumulative reviews grew 54% year over year to more than 30 million
- Average monthly unique visitors grew 52% year over year to more than 78 million
Both of those numbers are about double what they were 18 months ago, at the end of 2010. At that time, Yelp announced that it had about 15 million reviews and monthly traffic of about 41 million uniques.
Wowza. Closed out 2010 with +41M unique visitors & +15M reviews in Dec! Feeling good things for 2011! http://yfrog.com/hsjn3xj
— Yelp (@Yelp) January 5, 2011
I still generally believe that overall review counts are meaningless, but I do think this bears watching in light of Google’s risky switch to the Zagat ratings/reviews system. I’m curious to see how that will play out, and if the switch will hurt Google in the long run, while helping competitors like Yelp that are sticking with the familiar 5-star system.