Yelp’s Reviews, Active Business Accounts Jump in Q3

Filed in Local Search by Matt McGee on October 30, 2013 1 Comment

yelp-logoYelp’s third quarter 2013 earnings report shows a huge gain in two of the company’s primary (non-financial) metrics:

  • the number of active businesses using Yelp, and
  • the total number of reviews

Yelp says it now has more than 57,000 active business accounts, up from 35,500 a year ago — a 61 percent increase. These are defined as accounts from which Yelp made money during the quarter.

Reviews jumped from 33.3 million a year ago to 47.3 million at the end of Q3, a 42 percent gain.

yelp-stats

I should note that a small portion of the growth is due to Yelp’s ongoing integration with the European review site Qype that it bought last year.

Yelp’s mobile growth is also impressive. Consider:

Mobile Yelp Searches: In the latest quarter, Yelp says 62 percent of all Yelp searches happened on mobile devices. That’s up from 45 percent a year ago.

Mobile App Usage: Yelp says its mobile app was used on 11.2 million mobile devices in Q3, up from about eight million a year ago.

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  1. Doug Bradley says:

    I wonder if there is a correlation between Yelp’s recent decision to allow reviews to be posted directly from their mobile app. Business owners generally pay a lot of attention to Yelp, but I believe that now even more so than before because a consumer can post a review “in the heat of the moment” whereas before they could cool off before they got to a computer. I’ve also started noticing more business responses to negative reviews on Yelp.

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