I’ve written before about Yelp advertising, but not to the depth that Rocky Agrawal has been writing about it in recent days. And most of what he’s writing isn’t positive.
I don’t quite know why Agrawal has written so much about Yelp ads in recent days, but in the name of informing small business owners who read this space, here are the relevant links:
- February 6: Yelp advertising is a rip-off for small advertisers
- February 14: Yelp ads leave bad impressions for small businesses
- February 18: Yelp advertiser agreement (this includes what appears to be a word-for-word copy of Yelp’s advertising contract)
- February 20: A 1-star review of Yelp’s advertiser agreement
I’m not going to bother taking sides or even offering an opinion on the pros and cons of advertising on Yelp (like any ad product, I’d assume some advertisers do well and others do not), but the links and information are interesting, especially to anyone that’s thinking about advertising on Yelp.