Comments on: Yahoo’s Local Push: SearchMonkey and PPC Targeting http://www.smallbusinesssem.com/yahoos-local-push/1326/ Because not everyone can throw thousands of dollars at the 'How do we market ourselves online?' question... Thu, 09 Feb 2012 02:57:14 +0000 hourly 1 By: David http://www.smallbusinesssem.com/yahoos-local-push/1326/#comment-84399 David Thu, 23 Oct 2008 03:14:58 +0000 http://www.smallbusinesssem.com/?p=1326#comment-84399 I'd say Google accounts for 70% with the rest picking up the scraps. Yahoo balked at a merger where they'd have made a huge premium in a sale to MS. I wonder how they feel about that now? I’d say Google accounts for 70% with the rest picking up the scraps. Yahoo balked at a merger where they’d have made a huge premium in a sale to MS. I wonder how they feel about that now?

]]> By: Ben http://www.smallbusinesssem.com/yahoos-local-push/1326/#comment-84311 Ben Wed, 22 Oct 2008 09:14:54 +0000 http://www.smallbusinesssem.com/?p=1326#comment-84311 This is all great... Now if only people would start using Yahoo to search! In all seriousness - what % of PPC marketers see any meaningful traffic from MSN or Yahoo? We've had campaigns on Google, Yahoo and MSN for dozens of clients for a number of years and very few see anything in the way of significant traffic /conversions. The CPC also tends to be higher for comparable keywords - despite my perception of lower value traffic. I have seen Yahoo demonstrate unexpected effectiveness in the finance category - no doubt due to the popularity of finance.yahoo.com and people that must lazily begin their search from that page. It's 5am... maybe I woke up on the wrong side of the bed? Great post - keep them coming. Ben This is all great…

Now if only people would start using Yahoo to search! In all seriousness – what % of PPC marketers see any meaningful traffic from MSN or Yahoo?

We’ve had campaigns on Google, Yahoo and MSN for dozens of clients for a number of years and very few see anything in the way of significant traffic /conversions. The CPC also tends to be higher for comparable keywords – despite my perception of lower value traffic.

I have seen Yahoo demonstrate unexpected effectiveness in the finance category – no doubt due to the popularity of finance.yahoo.com and people that must lazily begin their search from that page.

It’s 5am… maybe I woke up on the wrong side of the bed?

Great post – keep them coming.

Ben

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