There are a couple articles I published on Search Engine Land over the past few days that I think bear mentioning here for their meaning to small businesses. If you’ve already seen both of these articles, move along.
What’s going on: All Yahoo web searchers are now able to see a lot of local business content in the SERPs without lifting a finger. The “SearchMonkey apps” for Citysearch and Zagat are now on by default, joining Yelp and Yahoo Local. I explain it on the SEL post, but it basically means that a small business with full and accurate listings on these local/social directories can get some extra exposure now in the Yahoo SERPs.
What’s going on: If you use Yahoo Sponsored Search, you can now geo-target your ads to specific ZIP codes. As with all geo-targeting, it’s not perfect. But it’s something that only Yahoo and Ask.com offer. (And who advertises on Ask.com?) It’s brain-dead easy to do, too — the screenshots on the SEL post are from my wife’s YSS account. Just supply the ZIP codes you want to target, and Yahoo will draw you the map to review before you submit the new geo-targeted settings.
I’m not going to advertise everything I write these days on SEL — just the “Small is Beautiful” columns and, as in this case, anything I think needs to be seen by the small/local business owners who read SBSM.