Comments on: Yahoo Offers Local Search Tips http://www.smallbusinesssem.com/yahoo-offers-local-search-tips/1192/ Because not everyone can throw thousands of dollars at the 'How do we market ourselves online?' question... Thu, 20 Nov 2008 09:07:12 +0000 http://wordpress.org/?v=2.5.1 By: Matt McGee http://www.smallbusinesssem.com/yahoo-offers-local-search-tips/1192/#comment-40529 Matt McGee Thu, 19 Jun 2008 05:30:31 +0000 http://www.smallbusinesssem.com/?p=1192#comment-40529 I think that's exactly what it is, Tim. They're very interested in lowering that barrier, as you say. And yes, I think they know that once they get a small biz online and seeing traffic from search, it stands to reason that the small biz will become a loyal customer of other products and services. The engines are smart to go at it in this way. David - it does complement the Local Search Ranking Factors quite well indeed! I think that’s exactly what it is, Tim. They’re very interested in lowering that barrier, as you say. And yes, I think they know that once they get a small biz online and seeing traffic from search, it stands to reason that the small biz will become a loyal customer of other products and services. The engines are smart to go at it in this way.

David - it does complement the Local Search Ranking Factors quite well indeed!

]]> By: Tim Flint http://www.smallbusinesssem.com/yahoo-offers-local-search-tips/1192/#comment-40522 Tim Flint Thu, 19 Jun 2008 01:54:28 +0000 http://www.smallbusinesssem.com/?p=1192#comment-40522 Could part of the reason that you don't need a website to rank well in the local listings be that Yahoo and Google feel that they want to lower the barrier to entry. By making it easier to get on line you promote the medium of local search. This in terms makes it a useful product faster for users and for businesses. What happens after this market matures a little bit for Google and Yahoo? I think they see the maturing of this market as the way they make their money. Get them hooked on great local listings and then they start spending money in other ways. Could part of the reason that you don’t need a website to rank well in the local listings be that Yahoo and Google feel that they want to lower the barrier to entry.

By making it easier to get on line you promote the medium of local search. This in terms makes it a useful product faster for users and for businesses. What happens after this market matures a little bit for Google and Yahoo? I think they see the maturing of this market as the way they make their money. Get them hooked on great local listings and then they start spending money in other ways.

]]> By: David Mihm http://www.smallbusinesssem.com/yahoo-offers-local-search-tips/1192/#comment-40519 David Mihm Wed, 18 Jun 2008 22:11:04 +0000 http://www.smallbusinesssem.com/?p=1192#comment-40519 It surely backs up the assumptions of the contributors in our recent survey doesn't it -- website was a distant second to LBL information. Listings on multiple services is becoming increasingly important as well. Would love to hear more about folks' experience with Localeze, I hear they are getting more involved with Yahoo daily. Greg Sterling also just wrote about today about them syndicating to yet another service... It surely backs up the assumptions of the contributors in our recent survey doesn’t it — website was a distant second to LBL information. Listings on multiple services is becoming increasingly important as well. Would love to hear more about folks’ experience with Localeze, I hear they are getting more involved with Yahoo daily. Greg Sterling also just wrote about today about them syndicating to yet another service…

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