Yahoo Local: Enhanced listings = more clicks

Filed in Local Search, Statistics, Yahoo by Matt McGee on August 2, 2006 0 Comments

Yahoo Local logoThanks to Dick Larkin (of Small Business Commando) for pointing me toward Peter Krasilovsky’s recap of today’s tele-seminar with Yahoo! Local GM Paul Levine and others. (I was able to join the call for only the first 20 minutes or so, and thanks to technical difficulties, I was hanging up just as it got going.) Peter’s summary has some good nuggets about something I was banging the drum on back in April — the benefits of using Yahoo’s Enhanced/Featured Listings:

Merchants that take out enhanced listings on Yahoo! tend to improve their impressions and clicks by 2X, and increase their all-important ranking on the page, said Yahoo! Local GM Paul Levine….

Be sure to read Peter’s full recap at The Local Onliner.

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