Yahoo Local adds “Featured Listings”

Filed in Local Search, Yahoo by Matt McGee on April 29, 2006 3 Comments

This is another opportunity to hit your local market by advertising in the growing Local Search venue. I suspect this will be a great opportunity for many small businesses to get extra exposure at what should be a reasonable price.

Yahoo Local is now offering very visible advertising at the top of the local SERPs for a variety of different search terms/categories. For example, if you have a restaurant in Kennewick, Washington, you can guarantee placement in the prominent blue box that shows up first on a local search for restaurants in Kennewick, WA, 99336.

The cost of your listing depends on two things:

1. the demand in the category you want to advertise (florists will pay more than diaper services), and

2. the population of the city/region where you want to advertise (New York businesses will pay more than Kennewick businesses).

Here’s the current rate card for Yahoo Local Featured Listings.

And here’s the main info. page.

Ultimately, this looks like Yahoo Search Marketing — except it’s not pay-per-click. It’s flat-rate advertising, which makes it more like the yellow pages … only online, less expensive, and better.

Comments (3)

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  1. ABEL PEREZ says:

    I have my company listed on yahoo local and I am requewsting that yahoo remove the reviews written about my company. the person whim is doinf this is in a law suit with us and is slanddering my company throughout the internet.
    I will ask that you remove this comment immediately. this is my company information:

    APCON construction
    7410 John Smith
    San Antonio Texas 78229
    210- 593-0046

    If this comment is not removed in the next 24 hours you will hear from my attorney

    Owner APCON
    Abel Perez

  2. Matt McGee says:

    Hi Abel — sorry to hear about your situation, but there’s nothing I can do to help. I’m a self-employed marketing consultant. I’m not employed by Yahoo and have no connections there. You’ll need to contact Yahoo to have this situation handled. Look for a CONTACT or HELP link on your business profile page. Hope this helps.

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