Comments on: Word-of-Mouth Marketing: It’s About Being Remarkable

By: Jay P

Jay P — Thu, 07 Aug 2008 22:36:18 +0000

Excellent article and very true! We have gone above the bar, just to educate our customers and end up saving them money, and they are loyal to the bone! They are even willing to help you do your advertising, including your company in what events their company is doing.

By: Maxwell Billings

Maxwell Billings — Fri, 25 Jul 2008 13:52:25 +0000

This was a very good article! It actually helped me out yesterday when I read it. I had a client come in and ask how to create some buzz on their product. I had some good strategies up, but once I browsed this article, I was set! Excellent job.

Yesterday was my reading day, today is my comment day…

By: Dana Lookadoo

Dana Lookadoo — Tue, 22 Jul 2008 16:44:01 +0000

Matt, this post brings tears to my eyes, tears of joy. I realize that may sound goofy. I really appreciate your approach.

I almost want to say, “take out Marketing from the title.” We should be remarkable in our daily lives, period. Word of mouth is viral on its own. I realize, however, that businesses need to think about the marketing aspect of everything they do. Each of us is marketing or representing someone at all times.

Thanks for the read and the resources!

By: David Temple

David Temple — Tue, 22 Jul 2008 09:34:11 +0000

Yes, thanks for sharing this story (lesson). This is where a small business can excel. Every company talks about great customer service but few do it really well. It has to come from the top down. It can’t be done with a memo or a one time training, it needs to be part of the culture. But those that get it right, prosper.

By: Matt McGee

Matt McGee — Tue, 22 Jul 2008 07:53:51 +0000

You know, Marcel — I had the same feeling as you at first. But there IS a guy with the same name as the customer living in the Phoenix area, so that gave it more credibility with me. And there are tons of comments on the newspaper site about how good the owners are, so that also made me trust the story more.

@Michael D - love that saying, thanks for sharing it here.

@Miriam, Nick, etc. — thanks for your kind words and feedback.

By: MiriamEllis

MiriamEllis — Tue, 22 Jul 2008 07:45:01 +0000

Matt -
That’s a gem of a story about the restaurant. I imagine they’ve just gained not only 2 customers for life, but a reputation for greatness amongst the entire pool of family/friends surrounding those 2 customers. And then that pool widens to friends of those friends and family members. And so on…Sounds like a story people would be telling to their grandkids.

Very cool find, and a really nice article!
Miriam

By: Karthick

Karthick — Tue, 22 Jul 2008 06:08:24 +0000

Great post. I, especially, liked the post about the Italian Restaurant. Great read!

By: Michael D

Michael D — Mon, 21 Jul 2008 23:40:26 +0000

We have a saying in chiropractic that “you never know how far reaching something you may think, say, or do today will affect the lives of countless millions tomorrow.” Always serve to the best of your ability and the magic will happen.

By: Stever

Stever — Mon, 21 Jul 2008 20:28:04 +0000

Seth Godin’s talk at Ted.com on being remarkable to get your message noticed;
http://www.ted.com/index.php/talks/seth_godin_on_sliced_bread.html

By: Nick Stamoulis

Nick Stamoulis — Mon, 21 Jul 2008 12:05:06 +0000

This is a great post and I agree 100%. While there are many factors to get people talking about a small business, the most important factor is great product/service offering and excellent customer service. Having happy customers always can help do the trick!