Let’s see if I can crank this out on a quick lunch break…
What We Know: This is Awards Season. Every year, in many industries, the end of one year and start of a new year is a time for giving and receiving awards. It’s also the time for reviewing the year with Top 10 and Best Of lists.
What Might Happen: You might win an award! Or get included on someone’s “Best of” or “Top 25” list.
What That Means: Generally speaking, if you win an award, or get included on someone’s list, you’re going to get a link, and, it’ll probably pass ‘link juice’. This is a Good Thing, but …
You Can Make It Better!
If/When you get such an award or are included on a year-end list, after you’re done gloating, get to work! If you just earned a link, you want the page that links to you to become a STRONG page.
So, duh: Link to it yourself! Here’s an example:
Entertainment Weekly magazine has just named the U2 web site I manage as the number four fan site on the Internet. Suh-weet! And so here I am, linking from SBS to the page where I have a link from EW.com. We’ll probably link to it from our U2 blog, too, which is a different URL than where EW links to. And maybe we’ll grab a screenshot and link to it from Flickr … the whole point being to link to the page that links to you and make that link more powerful.
Okay, that’s all, gotta get back to work….