Not me. And not a survey of senior managers and business owners around the world. Emarketer is reporting on the survey today, a survey that shows small businesses are beating mid-sized and large companies when it comes to acquiring customers via social media. Have a look at the evidence:
According to the study, U.S. businesses are not doing as well as those in some other countries at getting new customers via social channels — at least when measured as a percentage of the overall business population of a country. The survey indicates that about 35% of U.S. businesses have succeeded in getting new customers via social media, while more than 50% of businesses in countries like India, Spain, and Mexico have done so.