http://www.smallbusinesssem.com/where-are-your-customers/76/ Because not everyone can throw thousands of dollars at the 'How do we market ourselves online?' question... Sat, 11 Oct 2008 15:28:21 +0000 http://wordpress.org/?v=2.5.1 http://www.smallbusinesssem.com/where-are-your-customers/76/#comment-1618 “Hope” is not a Marketing Strategy » Small Business SEM Tue, 12 Dec 2006 06:22:41 +0000 http://www.smallbusinesssem.com/2006/06/26/where-are-your-customers/#comment-1618 [...] For example, in my presentation on the “Big Ideas for Small Sites & Small Budgets” session, I spend about half of my allotted time discussing Participation Marketing, a subject I’ve written about quite often here on SBS. But before I get into the meat of what participation marketing is and how it can benefit small businesses, I set the table with some comments that I stumbled upon while practicing my presentation. It goes something like this… Here’s the problem with traditional SEO and SEM: Whether you’re focused on organic rankings or PPC, it’s a passive marketing strategy. You optimize your web site, or write your ad, and then you sit back and wait. [...] [...] For example, in my presentation on the “Big Ideas for Small Sites & Small Budgets” session, I spend about half of my allotted time discussing Participation Marketing, a subject I’ve written about quite often here on SBS. But before I get into the meat of what participation marketing is and how it can benefit small businesses, I set the table with some comments that I stumbled upon while practicing my presentation. It goes something like this… Here’s the problem with traditional SEO and SEM: Whether you’re focused on organic rankings or PPC, it’s a passive marketing strategy. You optimize your web site, or write your ad, and then you sit back and wait. [...]

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