KGO-TV, the ABC affiliate in San Francisco, has a story online that follows a theme I’ve written about before: the Internet as a small business’s enemy. In the story, we learn that some small businesses in the town of San Anselmo are rallying together to ask local residents to do more shopping in town, rather than online. I’d love to embed the video here, but don’t see any way to do that. So here’s the link to KGO’s site:
Somewhat ironically, one of the primary speakers in the news report is the owner of a local flower shop – Helen Gregory of Bloomworks. Gregory’s main point might be summed up best in this quote:
“I want people to start thinking about what if every small business in their small town closed. This doesn’t mean there aren’t great deals and you shouldn’t buy on the Internet, I think everybody does, but not exclusively.”
As Gregory says, you’re never going to stop people from shopping online. She’s asking shoppers, though, to keep the local businesses in mind. So, the happy medium is when people shop local stores when shopping online. Problem is, though, that local search isn’t always really “local”, especially in the floral industry.
There’s no easy answer here; if there was, small businesses wouldn’t be struggling to make their online presence work. This is one reason why I’m profiling successful small business owners in my Search Engine Land columns. When you see how other small business owners are surviving and thriving online, it may generate new ideas for others to do the same.
Here are my two previous posts that address this theme:
(KGO news story found via Kelsey)