Comments on: When Social Media & PR Matters More Than SEO

By: Sorry, but SEO ALWAYS Matters More Than Social Media or PR » AVID Design | Blog

Thu, 29 Apr 2010 19:01:17 +0000

[...] read an interesting blog about “When Social Media and PR Matters Than SEO”. PR and social media are great, but they don’t replace a well-designed Website, starting with [...]

By: Chris

Chris — Tue, 08 Dec 2009 15:55:38 +0000

Good stuff. But I have the same question; what do we do with twitter? I’m not sure how it help a plumber or an attorney gain business.

By: Michelle

Michelle — Sun, 11 Oct 2009 02:02:46 +0000

In my opinion, This interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared meaning among communities, as people share their stories and experiences.

Listening: Gathering intelligence on your market and your customer

1. Build sentiment measurements – “showing how people feel about a subject and how those feelings are changing over time.” Listen to the larger web for how people are talking about your customer.
2. Learn which bloggers might care about your customer.
3. Build conversation maps for your customers using Technorati.com, Google, Blogsearch, Summize, and FriendFeed.
4. Collect case studies of social media success. Tag them “social media case study” in del.icio.us.
5. Search Summize.com for as much data as you can find in Twitter on your product, your competitors, and your space.
6. Make WebsiteGrader.com your first stop for understanding the technical quality of your website.
7. Make Compete.com your next stop for understanding your site’s traffic. Then, mash it against competitors’ sites.
8. Learn how to NOT ask for 40 pieces of demographic data when giving something away for free. Instead, collect little bits over time. Gently.
9. Track your inbound links and when they come from blogs, be sure to comment on a few posts and build a relationship with the blogger.
10. Find a bunch of bloggers and podcasters whose work you admire, and ask them for opinions on your social media projects. See if you can give them a free sneak peek at something, or some other reward for their time and effort.

Talking: Engaging in a two-way discussion to get your message out (and get messages in)…more on my blog

By: James Cooley

James Cooley — Fri, 18 Sep 2009 23:03:45 +0000

Search will always be around. PR and Social Media are the way of new advertisement, but customers that know what they want will search.

By: Koyel

Koyel — Mon, 27 Jul 2009 17:45:55 +0000

Step by step guide to grow a small business. Really you have explained well.

By: Joel Gross

Joel Gross — Mon, 27 Jul 2009 01:37:50 +0000

Well written post Matt! Too many entrepreneurs are heading in the wrong direction by devoting too much time to high tech marketing strategies such as SEO and failing to promote their business through old-fashioned and modern (social media) PR outlets. However, I would argue it is beneficial for any company to have a presence in the online world, specifically within search engines such as Google. I think we underestimate the amount of time people are spending online. Even a small presence online can be beneficial for the company to maintain a positive reputation with its customers. At the very least it is an outlet to communicate with existing customers (maybe the only ones who are aware of the company’s online precense) and in turn these customers will bring in new customers through word-of-mouth marketing. Even building a blog is painless, easy and free marketing for a company.