The first piece of Local SEO advice you usually here is something like “put your address on every page of your site.” Yes, but what about when you have five addresses? How do you target local search when you’re “local” in several different cities or states?

Hint: hotels do it right, as Chris Silver Smith points out in a great article today on Search Engine Land.

That’s the topic of my first post at LocalPoint: Local SEO with Multiple Locales.