What Does Your PPC Ad Say About You?
If you’re a company that’s desperate to get small business signups, and you don’t really have good marketing judgment, you’ll use Google AdWords to position yourself as a middleman offering a “free” link “for SEO credit”.
(Never mind the likelihood that most of your business listing pages have no PageRank to speak of. Heck, not even the top business promoted on your Member Showcase page has any PR on its business listing page.)
On the other hand, if you’re a company that’s been in trouble because Google considers you a middleman that offers links for SEO credit, you’ll wisely change your tune and promote the idea of links-for-traffic instead of links-for-SEO-credit.
Strange times we’re marketing in, aren’t they?
Category: PPC Advertising
Related Articles
No related articles, sorry.
Subscribe
If you enjoyed this article, subscribe to receive more just like it.
Comments (6)
Trackback URL | Comments RSS Feed
Sites That Link to this Post
- share.websitemagazine.com | January 15, 2008
- Understanding Google Maps & Yahoo Local Search » Local Links of Interest | Developing Knowledge about Local Search | January 15, 2008
- Pay Per Click Advertising Roundup 1/12/08 - 1/14/08 | Apollo SEM | January 15, 2008
- Guest Post by Social Media Dad, Matt McGee from the Matt McGee Blog — Social Media Mom | April 28, 2008
Micrchant Circle is a piece of work…they just sent me another email noting that someone has made an inquiry and that I needed to log in to answer some innocuous question. When I did, there was no question there.
What a way for their logs to clock customer “loyalty”.
The sad thing is if their service is needed. If only it worked and worked with integrity.
Mike Blumenthal
Brilliant find… I’m wondering what percentage of that ad’s target knows what SEO stands for?