Welcome to Panama
By Matt McGee on Oct 17, 2006 in PPC Advertising, Yahoo
“Panama” may forever be a Van Halen song in my mind, but it’s also the name of Yahoo’s new PPC platform which is now live. You’ll want to read up on it from a few people who have been at Yahoo headquarters this week getting a formal introduction to the new system:
- Barry Schwartz – Search Engine Roundtable
- Andrew Goodman – Traffick
- Andy Beal – Marketing Pilgrim
- Greg Sterling
[tags]ppc, yahoo, panama[/tags]
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