Welcome GetListed Local University – Spokane Attendees

Filed in Conferences/Educ., Featured by Matt McGee on February 25, 2011 0 Comments

If you’re reading this while at the GetListed Local University workshop, a big welcome to you. Thanks for visiting SmallBusinessSEM.com. In my presentation, I mention a couple dozen web sites, articles, and other links that you may not have had time to jot down while I was speaking. If that’s the case, here are all the references I made in chronological order:

Morning Presentation

Trust
SEO Success Pyramid

Stats
comScore: Facebook’s 2010 Metrics: Dominant & Still Growing, comScore Says
Experian Hitwise: US Twitter Users Spending More Time Than Ever On Twitter.com, Report Says
comScore/15miles: Local Search Study: 69% of consumers likely to use a small business if it has a social networking presence

Blogs
Jeremiah Owyang: Web Strategy: How To Evolve Your Irrelevant Corporate Website
HubSpot: Active Business Blogs Draw 6.9 Times More Organic Search Traffic Than Non-Bloggers
Dr. Cynthia Bailey: Dr. Cynthia Bailey: Skin Care Blog
Mike Blumenthal: Understanding Google Maps & Local Search

Twitter
Punch Pizza (and Passion, Pizza And Social Media Produce 10,000 Customers For Punch Pizza)
AlbionsOven
WoodhouseSpa
Mid-Columbia Insurance
Twitter Advanced Search
NearbyTweets
ChirpCity
LocaFollow

Facebook
Cari McGee Real Estate fan page
Cari McGee web site (fan page widget in right column)
Facebook Social Plugins
Facebook Advertising

Foursquare
Foursquare
Gowalla
Yelp
Facebook

Reviews
Nielsen: Consumers Trust Real Friends and Virtual Strangers the Most
Local Search Ranking Factors
Yelp FAQ (most reviews are positive)
Bazaarvoice Industry Statistics (most reviews are positive)
5 Ways Negative Reviews are Good for Business (bad reviews are okay)

Reputation Management
Google Alerts
Yahoo Alerts
Bing News
Twe.pe
SocialMention
BlogPulse
Yelp Business Owners’ Guide
MyReviewsPage.com

Afternoon Presentation

Blogging: Content Ideas
Wordtracker Keyword Questions
Keyword Discovery (for questions, too)
Delicious.com “tags” for [bicycle]
Yahoo Answers
Facebook Questions
Quora

Blogging: Headlines
Marketing Experiments: Site Headlines Tested

Blogging: Blog Commenting
Case Study: Power of a Blog Comment

Twitter
WeFollow.com
Twitter – Who to Follow

Facebook
Promotion Guidelines
Teesey Tees page
RealChai page
Embe page
ExaggerArt page

What Fans Want
Razorfish’s annual FEED survey
ExactTarget: Subscribers, Fans, and Followers report
comScore/15miles: Local Search Study

If you have any questions or feedback about my presentation or the session in general, feel free to leave a comment below. There’s also a Contact button at the top of the page. I’d love to hear from you!

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