Comments on: Video is the Hot Tactic for 2009 http://www.smallbusinesssem.com/video-is-the-hot-tactic-for-2009/1507/ Because not everyone can throw thousands of dollars at the 'How do we market ourselves online?' question... Sat, 20 Mar 2010 04:00:26 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Maxwell Finn http://www.smallbusinesssem.com/video-is-the-hot-tactic-for-2009/1507/#comment-107703 Maxwell Finn Mon, 19 Jan 2009 09:45:11 +0000 http://www.smallbusinesssem.com/?p=1507#comment-107703 Matt, I spent the last hour or so reading through many of your posts. You have some great stuff here and you are now feeding to my Google Reader. I frequently visit eMarketer to find supporting facts for my blog posts or reports for clients. However, I have a hard time believing the survey. I agree that online videos are powerful vehicles for marketing, but disagree with the placement of mobile marketing. If this survey is correct (which I'm sure it is), then there is a problem with current marketers. Since the release of the Apple App Store, nearly every big brand has developed and launched a mobile app for the iPhone. Most websites and blogs have a custom mobile display for people viewing the page on their mobile screen and browser. Out of all the high-tech gadgets a person owns, their iPhone/Blackberry is the one they need at all times. Many people need their phone with them 24/7 because without it they have anxiety or even panic attacks. It is such a wide spread problem that psychologists actually have a medical name for this condition, Mobile Anxiety. I am confident that our world will continue to become more and more mobile. Being mobile is becoming a lifestyle and marketers will soon capitalize on this lifestyle. I apologize for the lengthy comment, but I really would like to hear your opinion on mobile marketing. I hope to hear from you soon. Oh and once again...keep up the great blogging. Matt,

I spent the last hour or so reading through many of your posts. You have some great stuff here and you are now feeding to my Google Reader.

I frequently visit eMarketer to find supporting facts for my blog posts or reports for clients. However, I have a hard time believing the survey. I agree that online videos are powerful vehicles for marketing, but disagree with the placement of mobile marketing. If this survey is correct (which I’m sure it is), then there is a problem with current marketers. Since the release of the Apple App Store, nearly every big brand has developed and launched a mobile app for the iPhone. Most websites and blogs have a custom mobile display for people viewing the page on their mobile screen and browser. Out of all the high-tech gadgets a person owns, their iPhone/Blackberry is the one they need at all times. Many people need their phone with them 24/7 because without it they have anxiety or even panic attacks. It is such a wide spread problem that psychologists actually have a medical name for this condition, Mobile Anxiety.

I am confident that our world will continue to become more and more mobile. Being mobile is becoming a lifestyle and marketers will soon capitalize on this lifestyle.

I apologize for the lengthy comment, but I really would like to hear your opinion on mobile marketing. I hope to hear from you soon.

Oh and once again…keep up the great blogging.

]]> By: Last Week’s Blog Recap | Matt McGee http://www.smallbusinesssem.com/video-is-the-hot-tactic-for-2009/1507/#comment-105521 Last Week’s Blog Recap | Matt McGee Mon, 12 Jan 2009 00:41:57 +0000 http://www.smallbusinesssem.com/?p=1507#comment-105521 [...] Video is the Hot Tactic for 2009 [...] [...] Video is the Hot Tactic for 2009 [...]

]]> By: Mathew Mamet http://www.smallbusinesssem.com/video-is-the-hot-tactic-for-2009/1507/#comment-105344 Mathew Mamet Sun, 11 Jan 2009 16:24:49 +0000 http://www.smallbusinesssem.com/?p=1507#comment-105344 @Charles - Yes, even we were surprised at how much attention Video projects got in our survey. I believe it's because Marketers are already using Search (Paid and Organic). But when they think about what NEW tactics to add in their portfolio, they realize the time is now for Online Video. @Will - I'm not familiar with IBCTV, but I wonder if their timing was off. Just like the Apple Newton, sometimes really good technology will fail if the community is not ready for it. With that said, we're still early on, in the evolution of online video. You're right - ROI stories need to be better defined. PTV is going to work to make that happen for our customers (and ourselves) in 2009. @Charles – Yes, even we were surprised at how much attention Video projects got in our survey. I believe it’s because Marketers are already using Search (Paid and Organic). But when they think about what NEW tactics to add in their portfolio, they realize the time is now for Online Video.

@Will – I’m not familiar with IBCTV, but I wonder if their timing was off. Just like the Apple Newton, sometimes really good technology will fail if the community is not ready for it. With that said, we’re still early on, in the evolution of online video. You’re right – ROI stories need to be better defined. PTV is going to work to make that happen for our customers (and ourselves) in 2009.

]]> By: Will Scott http://www.smallbusinesssem.com/video-is-the-hot-tactic-for-2009/1507/#comment-105100 Will Scott Sun, 11 Jan 2009 05:16:45 +0000 http://www.smallbusinesssem.com/?p=1507#comment-105100 @Mathew Mamet, I'm not saying your videos aren't cool. And I'm not saying that there aren't industries for whom there's an ROI in video. But there was another company which did something similar, albeit more low tech, a few years back called IBCTV. They're now out of business. The most valuable artifact is a body of content to republish on YouTube. Like Charles above, I'd like to see all the questions in that survey and understand how they were pre-loaded. I've fully reviewed the slide deck, and I'll need to see some case studies which demonstrate ROI before I'm a believer. Again -- looks like a cool product. Will @Mathew Mamet,

I’m not saying your videos aren’t cool. And I’m not saying that there aren’t industries for whom there’s an ROI in video.

But there was another company which did something similar, albeit more low tech, a few years back called IBCTV.

They’re now out of business. The most valuable artifact is a body of content to republish on YouTube.

Like Charles above, I’d like to see all the questions in that survey and understand how they were pre-loaded.

I’ve fully reviewed the slide deck, and I’ll need to see some case studies which demonstrate ROI before I’m a believer.

Again — looks like a cool product.

Will

]]> By: Charles http://www.smallbusinesssem.com/video-is-the-hot-tactic-for-2009/1507/#comment-104965 Charles Sun, 11 Jan 2009 00:47:31 +0000 http://www.smallbusinesssem.com/?p=1507#comment-104965 That is quite a surprising survey... I would have been sure that search would have come out on top, particularly at the moment as the ROI can be fantastic and the results tracked accurately. That is quite a surprising survey… I would have been sure that search would have come out on top, particularly at the moment as the ROI can be fantastic and the results tracked accurately.

]]> By: Mathew Mamet http://www.smallbusinesssem.com/video-is-the-hot-tactic-for-2009/1507/#comment-104747 Mathew Mamet Sat, 10 Jan 2009 15:50:12 +0000 http://www.smallbusinesssem.com/?p=1507#comment-104747 Will, I certainly agree with you that 90, 30, or even 15 seconds of flat, passive video is too long to hold user attention and gain any meaningful ROI. At PermissionTV, we provide tools to build interactive and non-linear video experiences. In other words, click the video, choose the next segment of video that's most interesting to you, that kind of stuff. We're encouraged by the positive news our survey provided - not only the online video industry, but the digital marketing industry as a whole. Check out the detailed results of our survey at http://www.permissiontv.com/survey Will,

I certainly agree with you that 90, 30, or even 15 seconds of flat, passive video is too long to hold user attention and gain any meaningful ROI. At PermissionTV, we provide tools to build interactive and non-linear video experiences. In other words, click the video, choose the next segment of video that’s most interesting to you, that kind of stuff.

We’re encouraged by the positive news our survey provided – not only the online video industry, but the digital marketing industry as a whole.

Check out the detailed results of our survey at http://www.permissiontv.com/survey

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