More than search, more than social media, video is the hot online marketing tactic for 2009. That’s according to a PermissionTV survey reported today by eMarketer. Have a look:
Here’s the key survey stat where video content is concerned:
More than one-half of respondents also expected to be implementing or extending an online video project in Q2 2009. Less than one-third said they were doing so currently.
So, the obvious question is How Do I Use Video Content as a Marketing Tactic?
You might start by reading the Forrester blog, where a post yesterday talked about the benefits of optimizing video content, and how to do it. And you might also browse through the articles I’ve tagged with “video” in delicious.com bookmarks. Some of those will be industry/stats articles, but there are some How-To pieces in the list, too.
Video is something I’ve been wanting to tackle for Cari’s real estate web site, but just haven’t had the time to do. Maybe we’ll join the legions of others who will be doing video marketing in 2009….