It’s been two weeks since Google announced its new Places Search display for local searches, and I was somewhat surprised just now when I logged in to Google Analytics and discovered that my wife’s web site has received exactly the same amount of overall Google traffic in the two weeks before and after the big change. Have a look:
Again, that’s total Google traffic — we rely on both paid and non-paid search to drive visitors to her site. Breaking it out more specifically, non-paid traffic is down 7.5% in the two weeks since the change, compared to the two weeks before. And, of course, paid search traffic is up slightly — enough to make the overall numbers an exact match.
I’m not going to make too much out of this right now … two weeks isn’t much to go on. And let’s face it, in this small market, we’re not talking about huge differences in the raw number of visitors.
I’m curious to know if you’ve looked at your Google traffic since the change … and what you’ve seen. Comments are open.