I’m a little bit late on this, but better late than never. AdAge ran a good article on Monday profiling two small/local businesses that have figured out how to make Twitter work for their bottom line.
One is Chicago’s Berry Chill, a yogurt shop in Chicago that tweets via its mascot, YogiJones. The other is New Orleans-based NakedPizza. You can click those links to browse their Twitter streams and see for yourself how they’re using Twitter.
Are they self-promoting? Yep. Of course. But that’s only a portion of their messages. Another portion is re-tweeting (resending) messages that happy customers have posted — think of it as sharing testimonials. But again, that’s only a portion of what they’re doing on Twitter.
Most important: They’re having conversations. They’re having fun. They’re engaging. They’re interesting. These are all the keys to social media success in general, and certainly Twitter success specifically.
The AdAge writer shares these five Twitter tips:
- Track every sale.
- Twitter is not Facebook.
- Create a conversation.
- Sell last-minute inventory.
- Alert followers when you’re on the go.
You can get more background on those tips and the two companies by reading the full article.