I’ve been pretty tough in the past about the garbage that gets sold to real estate agents, sent to real estate agents and marketed to real estate agents in the name of growing their business and expanding their reach and visibility.
So, in the interest of balance, I’m compelled to share two recent articles that I think are excellent resources for real estate agents — and might even have some wisdom for other small business owners, too.
I like the message in No. 5, Eliminate one-size-fits-all marketing, but I’ll quote from No. 4, which is titled Stop spending money and time on things that are just “kind of working.”
If you are just getting one or two calls off something you are spending money on, it’s time to stop and re-evaluate where your dollars are being spent. So many agents I know spend literally hours putting together a listing flier because they reinvent the wheel every time they get a listing. Be diligent with your time.
Highly recommend the full article — it’s good stuff.
Another article from InmanNext. Ben Fisher expands on a theme that Wil Reynolds covered at Seer Interactive — do sh*t real companies do.
Real companies aren’t writing low-quality content and submitting to article directories. They aren’t spamming blog comments across the Internet for a backlink. They are creating value and building relationships!
Start by writing something of value that can help the consumer, which will build relationships with them, as well as others in the real estate industry.
If Google’s Penguin update helps reduce the amount of real estate-related blog comment crapspam that I get on this blog, than yay Google. Hopefully a lot of real estate agents will take that advice to heart and focus on long-term, scalable link-building strategies with real value rather than the “get as many links as we can by any means necessary” strategy that seems to have dominated for years now.
So there you go … two solid articles with real estate marketing advice. It’s out there!
(Stock image via Shutterstock. Used under license.)