There’s no shortage of excellent link building in SEOville, and I’ve found another one to add to my own toolset. It’s called Traffic Marks, and I stumbled on it tonight while reading a post from Manoj Jasra’s Web Analytics World.
Traffic Marks helps you locate authority sites — sites that would make good places to acquire links. You supply a keyword and it grabs the Top 10 sites in Google for your keyword, and it crawls those sites’ first 100 +/- backlinks (I assume from Yahoo Site Explorer) to find sites/pages that link to the Top 10 most often.
Here are some screenshots using the keyword “canon digital cameras:”
As you can see above, Traffic Marks has identified the top 10 link targets for this keyword — what it calls your “Traffic Marks” — and also shows how often those link targets link to the sites that rank in the Top 10. From this example, we see that khake.com links to four of the sites in the Top 10. If you click the “Show Details” link, here’s what you get:
It shows you that khake.com links to the sites that are ranked #3, #4, #6, and #8 and tells you which pages those links appear on. Nice! So, if site #8, digitalcamera-hq.com, is your competitor, you should be looking to get a link on khake.com/page45.html.
You can also analyze the data by starting with the Top 10 ranking sites and seeing how many of the “Traffic Marks” links to each one. Here’s what that looks like:
It’s the same data, just organized differently. And there’s also a matrix view that presents the top 10 “traffic marks” charted up against the Top 10 ranking pages.
Does it Work?
After taking Traffic Marks on a handful of test runs, I’m impressed enough to add it into my linkbuilding tool bookmarks. It presents relevant, helpful information in an easy-to-digest format.
It does break down a bit, however, when you get into local search queries and other queries where authorities and hubs are more difficult to find. For example, use “seattle restaurants” as your keyword, and only seven “traffic marks” are found; search for “seattle italian restaurants” and that number drops to four. For queries like these, you may need to dig deeper than 100 backlinks to find common link sources. Traffic Marks just so happens to offer a “Deep Search” option which does exactly that — at a subscription cost of $397/year.
At the moment, the regular (non-deep) Traffic Marks tool is free, although on the MindValley Labs blog post announcing the tool, author Amir Ahmad says you should use it “for free, while it still is.”
Here’s one vote from a satisfied user that the regular version of Traffic Marks always remains free. If so, I’ll be using it quite regularly. It’s a terrific linkbuilding tool.