Tracking Local Traffic in Google Analytics
By Matt McGee on Apr 12, 2009 in Local Search
I tend to save links for the end-of-month roundup here on SBSM, but this one’s too good to hold that long:
Tracking Local Search Traffic with Analytics
Martijn Beijk writes a guest post on Mike Blumenthal’s blog that covers how to:
1.) Track URLs in the Local Business Center
2.) Track Local Campaigns using 301 Redirects
3.) Track Traffic from Google Maps
4.) Track Traffic from Universal Search (i.e., the 10-pack, 3-pack, etc.)
It’s tremendously helpful stuff for everyone doing local search marketing.
You Might Also Like These Posts:
- Universal Search Boosts Google Maps
Bill Tancer posts tonight about the effects of Universal Search on traffic to various Google properties. And Google Maps, according... - Yahoo winning the local traffic battle
Interesting chart from late last week on the HitWise blog — it shows (in the bottom section about Maps) that... - Google Pulls Local Phone Numbers from Search Display
Update, 11:45 am: After emailing Google to ask why the phone numbers have been removed, a Google spokesperson replied back...
1 Comment(s)
By Martijn Beijk on Apr 13, 2009 | Reply
Thx Matt for the mention&sharing! Glad you liked the post!