TMP Local Search Study (2008)
By Matt McGee on Oct 9, 2008 in Local Search, Statistics
Search agency TMP Directional Marketing today published its 2nd annual Local Search Usage Study, conducted by comScore, which takes a look at local search behaviors. There’s some pretty interesting data in it:
According to the study, the first sources used are Search Engines (31%), Print Yellow Pages or White Pages (30%), Internet Yellow Pages Sites (19%) and Local Search Sites (11%). This represents a change from last year’s study, which ranked Print Yellow Pages first (33%), followed by Search Engines (30%).
Charles Laughlin and Greg Sterling have some additional analysis.
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