TMP Local Search Study (2008)
By Matt McGee on Oct 9, 2008 | comments (0)
Search agency TMP Directional Marketing today published its 2nd annual Local Search Usage Study, conducted by comScore, which takes a look at local search behaviors. There’s some pretty interesting data in it:
According to the study, the first sources used are Search Engines (31%), Print Yellow Pages or White Pages (30%), Internet Yellow Pages Sites (19%) and Local Search Sites (11%). This represents a change from last year’s study, which ranked Print Yellow Pages first (33%), followed by Search Engines (30%).
Charles Laughlin and Greg Sterling have some additional analysis.
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