TMP Local Search Study (2008)
Search agency TMP Directional Marketing today published its 2nd annual Local Search Usage Study, conducted by comScore, which takes a look at local search behaviors. There’s some pretty interesting data in it:
According to the study, the first sources used are Search Engines (31%), Print Yellow Pages or White Pages (30%), Internet Yellow Pages Sites (19%) and Local Search Sites (11%). This represents a change from last year’s study, which ranked Print Yellow Pages first (33%), followed by Search Engines (30%).
Charles Laughlin and Greg Sterling have some additional analysis.
Category: Local Search, Statistics
Related Articles
No related articles, sorry.
Subscribe
If you enjoyed this article, subscribe to receive more just like it.
This data seems to conflict substantially with other research findings presented at SMX. Could there be bias since the it was a traditional yellow page agency underwriting?
This data is from 2008.