The Internet as Small Business Enemy, pt. II
By Matt McGee on May 29, 2007 in Small Biz Marketing
I wrote a post last week which led to some great discussion, including probably the most contrarian comment I’ve ever received from a reader. The post, When the Web is a Small Business’s Enemy, is about how the Internet is not always sunshine and opportunity for small businesses. My post was mainly about the story of a small card/game shop that’s shutting down in this area, but I also mentioned independent book and music stores as other examples.
If you found that post interesting, you’ll want to check out The Internet is Killing Independent Bookstores, written by Chris Smith on the Natural Search Blog. Here’s a small part of a thoughtful post:
…the internet and the modern world have changed the whole game. The sport of hunting for particular books in little, out-of-the-way shops has been replaced by shopping from home on the computer from sites like eBay, Amazon, and Google Products. One no longer needs to visit shops in person to be able to browse their inventories, and one can easily see comparative pricing of books from many sources. The concept of “artificial scarcity” and “perceived rarity” have been destroyed when you can easily see a dozen sellers offering identical copies of any given book. It’s now all devolved down into buying from the cheapest source.
- When the Web is a Small Business’s Enemy
We talk so much in the search marketing industry about how the Web can level the playing field for small... - When the Web is a Small Business’s Enemy, pt. III
KGO-TV, the ABC affiliate in San Francisco, has a story online that follows a theme I've written about before: the...















