Comments on: The Best “About Us” Page I’ve Ever Seen

By: Best practices: An ‘about’ page | Times Like These

Best practices: An ‘about’ page | Times Like These — Tue, 16 Aug 2011 15:43:08 +0000

[...] The Best “About Us” Page I’ve Ever Seen [...]

By: Edwin

Edwin — Wed, 03 Aug 2011 21:55:50 +0000

Nice article Matt, short but good.

If your ‘About Us’ page is the most important one of your site then you have a problem.

It shouldn’t.

Most websites give the ‘About Us’ too much attention. They put it in the main navigation, usually as first menu item.

Now wonder, why so many people click on it?

The ‘About Page’ is a B task, at such put it in your footer menu.

First people, want to see if you have an answer for their problem. And if you do then they are maybe interested in the people behind the scene.

If you don’t respect this causality, people will surely visit your ‘About Page’ more, can’t find the answer for their problem, get bored and move to the exit of your website.

By: Sarah

Sarah — Tue, 29 Mar 2011 18:18:42 +0000

All that text? Yikes! The copy may be great, but not many people will even attempt to read it because of the format. Most people prefer to skim pages and only read them when they’ve found exactly what they’re looking for:

http://www.useit.com/alertbox/reading_pattern.html

To improve it, try breaking some of that great copy up with headings and bullet points for easy scanning.

By: Matt McGee

Matt McGee — Fri, 03 Sep 2010 04:00:22 +0000

You’re quite welcome, Kristine – glad you found some value in this post.

By: Kristine

Kristine — Fri, 03 Sep 2010 02:07:27 +0000

Hi. Thanks so much for your tips and for the selection posted. I had a hard time coming up with our “About Us” statements for our site. When I came across your site, I suddenly had tons of ideas already. I can’t wait to get started. Thanks again!

By: andre

andre — Sun, 20 Dec 2009 01:37:26 +0000

Right on the money, I work for an SME and our ‘meet the team’ page is one of the most visited. Visitors want to see the human face behind the words and pictures. Using real pictures also helps build credibility.