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	<title>Comments on: The #1 SEO and Marketing Tactic for 2007</title>
	<atom:link href="http://www.smallbusinesssem.com/the-1-seo-and-marketing-tactic-for-2007/412/feed" rel="self" type="application/rss+xml" />
	<link>http://www.smallbusinesssem.com/the-1-seo-and-marketing-tactic-for-2007/412/</link>
	<description>Because not everyone can throw thousands of dollars at the 'How do we market ourselves online?' question...</description>
	<pubDate>Thu, 20 Nov 2008 08:04:05 +0000</pubDate>
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		<title>By: Exodus Development</title>
		<link>http://www.smallbusinesssem.com/the-1-seo-and-marketing-tactic-for-2007/412/#comment-3178</link>
		<dc:creator>Exodus Development</dc:creator>
		<pubDate>Wed, 14 Feb 2007 05:16:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinesssem.com/2007/01/01/the-1-seo-and-marketing-tactic-for-2007/#comment-3178</guid>
		<description>&lt;strong&gt;Trust Never Sleeps...&lt;/strong&gt;

It's becoming apparent to me (slow thinker that I am) that 2007 is shaping up to be a year in which 'trust' becomes the central theme in many ways:

Web site development, linking strategies, and SEO
Online reputation: business reputation, personal r...</description>
		<content:encoded><![CDATA[<p><strong>Trust Never Sleeps&#8230;</strong></p>
<p>It&#8217;s becoming apparent to me (slow thinker that I am) that 2007 is shaping up to be a year in which &#8216;trust&#8217; becomes the central theme in many ways:</p>
<p>Web site development, linking strategies, and SEO<br />
Online reputation: business reputation, personal r&#8230;</p>
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		<title>By: Starting Your 2007 SEM Planning with a BANG &#124; Blog Posts</title>
		<link>http://www.smallbusinesssem.com/the-1-seo-and-marketing-tactic-for-2007/412/#comment-3029</link>
		<dc:creator>Starting Your 2007 SEM Planning with a BANG &#124; Blog Posts</dc:creator>
		<pubDate>Mon, 12 Feb 2007 15:39:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinesssem.com/2007/01/01/the-1-seo-and-marketing-tactic-for-2007/#comment-3029</guid>
		<description>[...] Building Trust is #1 for 2007 I deeply appreciated this recent post from Matt McGee of Small Business SEM in which he states &#8220;The No. 1 SEO and marketing tactic that you need to focus on in 2007 is trust.&#8221; [...]</description>
		<content:encoded><![CDATA[<p>[...] Building Trust is #1 for 2007 I deeply appreciated this recent post from Matt McGee of Small Business SEM in which he states &#8220;The No. 1 SEO and marketing tactic that you need to focus on in 2007 is trust.&#8221; [...]</p>
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		<title>By: Matt McGee</title>
		<link>http://www.smallbusinesssem.com/the-1-seo-and-marketing-tactic-for-2007/412/#comment-1842</link>
		<dc:creator>Matt McGee</dc:creator>
		<pubDate>Sat, 06 Jan 2007 06:13:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinesssem.com/2007/01/01/the-1-seo-and-marketing-tactic-for-2007/#comment-1842</guid>
		<description>Thanks inactivist and thanks David for the kind words. (And thx to Eric for the link trackbacked up there, too!)</description>
		<content:encoded><![CDATA[<p>Thanks inactivist and thanks David for the kind words. (And thx to Eric for the link trackbacked up there, too!)</p>
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		<title>By: davidtemple</title>
		<link>http://www.smallbusinesssem.com/the-1-seo-and-marketing-tactic-for-2007/412/#comment-1840</link>
		<dc:creator>davidtemple</dc:creator>
		<pubDate>Sat, 06 Jan 2007 01:02:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinesssem.com/2007/01/01/the-1-seo-and-marketing-tactic-for-2007/#comment-1840</guid>
		<description>Nice post Matt. Participation marketing now that is new and I like it. Call it smo, smm, whatever you can't just sit back and let your seo do all the work for you. Go after it and build that trust.</description>
		<content:encoded><![CDATA[<p>Nice post Matt. Participation marketing now that is new and I like it. Call it smo, smm, whatever you can&#8217;t just sit back and let your seo do all the work for you. Go after it and build that trust.</p>
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		<title>By: inactivist</title>
		<link>http://www.smallbusinesssem.com/the-1-seo-and-marketing-tactic-for-2007/412/#comment-1835</link>
		<dc:creator>inactivist</dc:creator>
		<pubDate>Fri, 05 Jan 2007 17:22:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinesssem.com/2007/01/01/the-1-seo-and-marketing-tactic-for-2007/#comment-1835</guid>
		<description>This is a great post.  It's good to keep the important stuff front-and-center, in order to avoid wasting time on the wrong things.

Thanks!</description>
		<content:encoded><![CDATA[<p>This is a great post.  It&#8217;s good to keep the important stuff front-and-center, in order to avoid wasting time on the wrong things.</p>
<p>Thanks!</p>
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		<title>By: Ramblings About SEO &#187; Blog Archive &#187; GoogleBot Crawling CSS Files</title>
		<link>http://www.smallbusinesssem.com/the-1-seo-and-marketing-tactic-for-2007/412/#comment-1833</link>
		<dc:creator>Ramblings About SEO &#187; Blog Archive &#187; GoogleBot Crawling CSS Files</dc:creator>
		<pubDate>Fri, 05 Jan 2007 16:07:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinesssem.com/2007/01/01/the-1-seo-and-marketing-tactic-for-2007/#comment-1833</guid>
		<description>[...] We need to remember that this all operates in the context of &#8220;trust&#8221;, a topic that Matt McGee does an excellent job of discussing in his recent post on that topic. There are many trust flags that search engines look for. Usually, no single bad thing is going to lead to your being penalized (unless, it&#8217;s REALLY bad). But many things can be used as flags: [...]</description>
		<content:encoded><![CDATA[<p>[...] We need to remember that this all operates in the context of &#8220;trust&#8221;, a topic that Matt McGee does an excellent job of discussing in his recent post on that topic. There are many trust flags that search engines look for. Usually, no single bad thing is going to lead to your being penalized (unless, it&#8217;s REALLY bad). But many things can be used as flags: [...]</p>
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		<title>By: Matt McGee</title>
		<link>http://www.smallbusinesssem.com/the-1-seo-and-marketing-tactic-for-2007/412/#comment-1830</link>
		<dc:creator>Matt McGee</dc:creator>
		<pubDate>Fri, 05 Jan 2007 05:05:46 +0000</pubDate>
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		<description>No worries, Paul. :-)</description>
		<content:encoded><![CDATA[<p>No worries, Paul. <img src='http://www.smallbusinesssem.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /></p>
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		<title>By: Paul Drago</title>
		<link>http://www.smallbusinesssem.com/the-1-seo-and-marketing-tactic-for-2007/412/#comment-1807</link>
		<dc:creator>Paul Drago</dc:creator>
		<pubDate>Thu, 04 Jan 2007 05:32:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinesssem.com/2007/01/01/the-1-seo-and-marketing-tactic-for-2007/#comment-1807</guid>
		<description>:)  Sorry I wasnt trying to sound like a jerk (though I realize I did)</description>
		<content:encoded><![CDATA[<p> <img src='http://www.smallbusinesssem.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  Sorry I wasnt trying to sound like a jerk (though I realize I did)</p>
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		<title>By: Matt McGee</title>
		<link>http://www.smallbusinesssem.com/the-1-seo-and-marketing-tactic-for-2007/412/#comment-1806</link>
		<dc:creator>Matt McGee</dc:creator>
		<pubDate>Thu, 04 Jan 2007 05:22:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinesssem.com/2007/01/01/the-1-seo-and-marketing-tactic-for-2007/#comment-1806</guid>
		<description>Thx for the comment, Paul. I'll re-read my text, but I don't recall saying (or implying) that this was something brand new that I've just discovered. Sure, those of us who do marketing for a living know full well that trust is a key element of any successful business, online or offline.

Keep in mind that this blog isn't generally written for other marketers like yourself (though I appreciate that you do visit!). It's written for small business owners and webmasters. Given that so many in that group of people are wanting to learn more about SEO and SEM, I assume it's news to them that the search engines maintain profiles and track all the little details about their sites, down to when outgoing links change -- and that everything they do gets rolled up into TrustRank, or whatever you want to call it.

May not matter much to you, and that's okay. I trust it matters to the intended audience, and that they'd tell me if it didn't. :)</description>
		<content:encoded><![CDATA[<p>Thx for the comment, Paul. I&#8217;ll re-read my text, but I don&#8217;t recall saying (or implying) that this was something brand new that I&#8217;ve just discovered. Sure, those of us who do marketing for a living know full well that trust is a key element of any successful business, online or offline.</p>
<p>Keep in mind that this blog isn&#8217;t generally written for other marketers like yourself (though I appreciate that you do visit!). It&#8217;s written for small business owners and webmasters. Given that so many in that group of people are wanting to learn more about SEO and SEM, I assume it&#8217;s news to them that the search engines maintain profiles and track all the little details about their sites, down to when outgoing links change &#8212; and that everything they do gets rolled up into TrustRank, or whatever you want to call it.</p>
<p>May not matter much to you, and that&#8217;s okay. I trust it matters to the intended audience, and that they&#8217;d tell me if it didn&#8217;t. <img src='http://www.smallbusinesssem.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /></p>
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		<title>By: Paul Drago</title>
		<link>http://www.smallbusinesssem.com/the-1-seo-and-marketing-tactic-for-2007/412/#comment-1799</link>
		<dc:creator>Paul Drago</dc:creator>
		<pubDate>Thu, 04 Jan 2007 00:11:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.smallbusinesssem.com/2007/01/01/the-1-seo-and-marketing-tactic-for-2007/#comment-1799</guid>
		<description>How is this different than SEO for the past few years?  Or Marketing for the last few decades?</description>
		<content:encoded><![CDATA[<p>How is this different than SEO for the past few years?  Or Marketing for the last few decades?</p>
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