Still Not Sure Consumer Reviews Matter?

Filed in Miscellaneous by Matt McGee on July 13, 2008

There’s a boatload of evidence that shows the impact of consumer reviews on our buying decisions, and this research goes back several years now. Still, many businesses choose to ignore the conversations that are happening online. That, and some stats from a recent survey about the power of consumer reviews, are the subject of my first blog post for SEMClubHouse:

More Evidence Shows Power of Consumer Reviews

This reminds me that I’ve been thinking about doing a series on consumer reviews and user-generated content….