Still Not Sure Consumer Reviews Matter?
By Matt McGee on Jul 13, 2008 in Miscellaneous
There’s a boatload of evidence that shows the impact of consumer reviews on our buying decisions, and this research goes back several years now. Still, many businesses choose to ignore the conversations that are happening online. That, and some stats from a recent survey about the power of consumer reviews, are the subject of my first blog post for SEMClubHouse:
More Evidence Shows Power of Consumer Reviews
This reminds me that I’ve been thinking about doing a series on consumer reviews and user-generated content….
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