Can you imagine running a restaurant and not having a website? Especially running an independent website that doesn’t have the marketing muscle that chain restaurants usually have?
The study looked at the online presence of more than 2,000 restaurants and bars across the U.S. and found:
- Less than 50 percent of independent restaurants have a website
- Of the independent restaurants that do have a website, only 40 percent display their menu online
The article goes on to mention that “many independent restaurants without a website have set up a Facebook page,” and points out why that’s not wise. Agreed. As I’ve said before, social media should never be the primary online business asset.
I don’t have a copy of the full study, but there a few more stats available in the news release and the Executive Summary:
- Less than five percent of full-service, independent restaurants have a mobile website. (Less than 12 percent of full-service chain restaurants have one.)
- Just more than one of every eight restaurants has a blog.
- No specific numbers, but “both chains and independents have a strong Facebook presence.”
- Independent restaurants are more active than chains with local/social services like Foursquare, Yelp and Twitter.
I’m hoping to get a copy of the full report and will write more about it if I do. In the meantime, it seems like the National Restaurant Association really ought to get its members out to one of the upcoming GetListed.org Local University workshops coming up this month.
(Stock image via Shutterstock.com. Used under license.)