Emarketer recapped an interesting report about the relationship between money spent on marketing and expected revenues.
From the eMarketer article:
According to the “Small Business Marketing Health Check” report from Hurwitz & Associates, there is a correlation between small businesses that are doing well and greater marketing spending.
Almost two-thirds of small businesses that expected increased revenues had raised or planned to raise marketing spending, compared with just 32% to 36% of businesses with flat or declining revenues.
The article goes on to say that social media, email marketing, and search are the top three marketing tools on small businesses list in 2009.