Comments on: SES: 14 Takeaways http://www.smallbusinesssem.com/ses-14-takeaways/874/ Because not everyone can throw thousands of dollars at the 'How do we market ourselves online?' question... Wed, 08 Feb 2012 04:06:03 +0000 hourly 1 By: SEO, SEM and SMO Articles I Loved For the Week of 8-31-07 http://www.smallbusinesssem.com/ses-14-takeaways/874/#comment-14157 SEO, SEM and SMO Articles I Loved For the Week of 8-31-07 Fri, 31 Aug 2007 21:01:07 +0000 http://www.smallbusinesssem.com/2007/08/28/ses-14-takeaways/#comment-14157 [...] SES: 14 Takeaways - Matt McGee [...] [...] SES: 14 Takeaways - Matt McGee [...]

]]> By: Matt McGee http://www.smallbusinesssem.com/ses-14-takeaways/874/#comment-14123 Matt McGee Fri, 31 Aug 2007 03:54:40 +0000 http://www.smallbusinesssem.com/2007/08/28/ses-14-takeaways/#comment-14123 The new-look SERPs are certainly going to change the way we all interact with them, aren't they? The new-look SERPs are certainly going to change the way we all interact with them, aren’t they?

]]> By: SES San Jose 2007 Recap » techipedia | tamar weinberg’s blog of stuff http://www.smallbusinesssem.com/ses-14-takeaways/874/#comment-14076 SES San Jose 2007 Recap » techipedia | tamar weinberg’s blog of stuff Wed, 29 Aug 2007 23:16:55 +0000 http://www.smallbusinesssem.com/2007/08/28/ses-14-takeaways/#comment-14076 [...] Matt writes a list of 14 good SES takeaways. Read his [...] [...] Matt writes a list of 14 good SES takeaways. Read his [...]

]]> By: davidmihm http://www.smallbusinesssem.com/ses-14-takeaways/874/#comment-14053 davidmihm Wed, 29 Aug 2007 15:27:29 +0000 http://www.smallbusinesssem.com/2007/08/28/ses-14-takeaways/#comment-14053 Yep, I did mention that. It's part of a phenomenon that Gord Hotchkiss called "chunking." In his words, "The Golden Triangle" (that used to be at the top of the page) is shifted down whenever there's an image or video thumbnail. Yep, I did mention that. It’s part of a phenomenon that Gord Hotchkiss called “chunking.” In his words, “The Golden Triangle” (that used to be at the top of the page) is shifted down whenever there’s an image or video thumbnail.

]]> By: Miriam http://www.smallbusinesssem.com/ses-14-takeaways/874/#comment-14038 Miriam Wed, 29 Aug 2007 06:57:17 +0000 http://www.smallbusinesssem.com/2007/08/28/ses-14-takeaways/#comment-14038 Oh no, I so do NOT want video ads. When Google first showed up, the reason I liked them more than Yahoo was because their SERPs were so plain. Google: stay plain! Please:)Plain is nice. Plain is usable. This is a great post, Matt. You are pointing out such important stuff. David..didn't you also tell me that one of the things the eyetracking study revealed was that the entries below the video in Universal Search(say in spots 5 & 6) might actually get more traffic than that top spots, because the eye has already been drawn down? I'm pretty sure it was you that mentioned this to me and I thought this was really fascinating! Miriam Oh no, I so do NOT want video ads. When Google first showed up, the reason I liked them more than Yahoo was because their SERPs were so plain. Google: stay plain! Please:)Plain is nice. Plain is usable.

This is a great post, Matt. You are pointing out such important stuff.

David..didn’t you also tell me that one of the things the eyetracking study revealed was that the entries below the video in Universal Search(say in spots 5 & 6) might actually get more traffic than that top spots, because the eye has already been drawn down?

I’m pretty sure it was you that mentioned this to me and I thought this was really fascinating!
Miriam

]]> By: davidmihm http://www.smallbusinesssem.com/ses-14-takeaways/874/#comment-14035 davidmihm Wed, 29 Aug 2007 04:42:14 +0000 http://www.smallbusinesssem.com/2007/08/28/ses-14-takeaways/#comment-14035 Matt, I also picked up on that 'bomb' that Marissa dropped. Google must have done eye-tracking studies of their own before releasing Universal search, but it sure seemed to catch the SEO community by surprise just how powerful those embedded image and video thumbnails were. I think you're right, that Google's SERPS ARE going to get a lot more cluttered, and I also think that the eye-tracking studies are going to lead to a lot more focus on video & image SEO in the very near future. Matt, I also picked up on that ‘bomb’ that Marissa dropped. Google must have done eye-tracking studies of their own before releasing Universal search, but it sure seemed to catch the SEO community by surprise just how powerful those embedded image and video thumbnails were.

I think you’re right, that Google’s SERPS ARE going to get a lot more cluttered, and I also think that the eye-tracking studies are going to lead to a lot more focus on video & image SEO in the very near future.

]]>