It’s sometimes hard to imagine or even quantify the specific SEO benefits of a business blog, but credit the gang at HubSpot for doing a good job of it. If you missed their blog post from a few weeks ago, I think these stats are worth sharing here:
A study of 2,168 HubSpot customers shows that businesses that published at least 5 blog articles in the last 7 days draw 6.9 times more organic search traffic and 1.12 times more referral traffic than those who don’t blog at all.
Here’s all that in a more visual piece of evidence:
You should click through to read the HubSpot post because they have additional stats showing how site traffic goes up the more blog posts you publish.
All of this is a nice complement to HubSpot’s earlier stats, which showed how companies that blog get more traffic, more inbound links, and have more pages indexed in search engines.
A good company blog is an exceptionally powerful SEO weapon.