Search marketers, you’ve no doubt experienced the frustration of having clients ignore your recommendations and instructions. It happens to all of us. But at the end of the day, you get to go home and forget about it … at least until the next morning.
But not when your spouse is a client. If you’ve been reading SBS for any length of time, you know I’m helping my wife with her real estate web site and blog. We sometimes argue like the old, married couple we are; but I smiled today when I saw the headline of her most recent blog post:
How’s that for putting your keywords in the post title? Well done, grasshopper. In one ear and on the blog.
On a related note, if you’re still not sure about the SEO power of a blog, hers is now landing in the Top 10 for several important phrases:
- tri-cities real estate (remarkable since there are a lot of “tri-cities” in the U.S. and there’s no state modifier on that query)
- tri-cities wa real estate (on Yahoo, too)
- richland wa real estate
- pasco wa real estate
And since it’s not about rankings but conversions / sales / leads / whatever, we’re also thrilled that the blog has brought in two new clients in the past 1-2 months.
This blogging thing … I think it’s gonna stick around.