See ya, Chicago

Filed in Conferences/Educ. by Matt McGee on December 6, 2006 3 Comments



See ya, Chicago

Originally uploaded by SmallBusinessSEM.com.

This’ll be my last blog post from Chicago. Tomorrow is an abbreviated day with only three session slots. And I’m speaking at two of them – the first and last. Then I catch a shuttle to O’Hare right after the last session. So it’ll be a crazy day to say the least.

It’s been a great week personally and professionally. I was blessed to be able to hang out quite a bit with David and Irma Wallace of Search Rank, who are both great people and I’m glad to call them friends. I also met a lot of new people I’d been hoping to meet — Barry Schwartz & Chris Boggs, Lisa Barone, Kim Krause-Berg, Greg Sterling, Andy Beal, Lee Odden, Matt Bailey, Li Evans, Rob Kerry, Loren Baker, Brian Smith, Chris Smith, David Temple, Eric Enge, and countless others. (Sorry if I forgot your name….)

I was able to try authentic Chicago pizza from Giordano’s, which was terrific. I was able to walk and shop on the Magnificent Mile. And I rode a cab with a driver who barely spoke English. 🙂 I didn’t get to see much of the city, but what I saw was very nice. One of my memories will be the wonderful view from my great room at the Hilton — you can see it in the attached photo.

[tags]seschicago06, ses, seo, chicago[/tags]

Comments (3)

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  1. Matt – Thanks for the great show recap! I’ve enjoyed your blog – keep up the great work.

    I was curious as to your impression of how much of the conference was B-to-C focused compared to B-to-B. At SES San Jose, it seemed like more of the focus was on B-to-C. Your thoughts?

  2. Matt McGee says:

    Hey Patrick – thanks for the kind words about SBS, much appreciated. And thanks for commenting on this post.

    To answer your question, I would agree with you that the focus was more B-to-C. That was certainly the theme of the sessions I did and the ones I attended, too. I’m kinda biased by my own experiences that way, and I didn’t attend any sessions that were real heavy on B-to-B.

    At the same time, you can make the argument that much of what we’d all call “SEO Best Practices” is applicable to both types of businesses, right?

  3. Good point, Matt. I agree with that. Many SEO techniques and practices are applicable for either B-to-C or B-to-B. The goals are much the same.

    San Jose was my first SES conference and I tried focusing only on the SEM (paid search) sessions. In these sessions, many of the examples used were B-to-C examples. I kept thinking that a B-to-B marketer would need to optimize (landing pages, ads, keywords, etc.) differently based on the different mindset of their audience – Personal (consumer) vs. Professional (business).

    The next conference I attend I’m going to take the SEO track – I’ll probably see it differently.

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