Comments on: SBS Mailbag: Who Owns Your Analytics Data? http://www.smallbusinesssem.com/sbs-mailbag-who-owns-your-analytics-data/1627/ Because not everyone can throw thousands of dollars at the 'How do we market ourselves online?' question... Thu, 09 Feb 2012 02:57:14 +0000 hourly 1 By: Ted Odonel http://www.smallbusinesssem.com/sbs-mailbag-who-owns-your-analytics-data/1627/#comment-346241 Ted Odonel Wed, 19 Oct 2011 15:10:44 +0000 http://www.smallbusinesssem.com/?p=1627#comment-346241 Why don't you add an extra google analytics script on their website + google webmasters tool and that will be enough I think, you don't need to replace the existing one, it will work good with several scripts. Why don’t you add an extra google analytics script on their website + google webmasters tool and that will be enough I think, you don’t need to replace the existing one, it will work good with several scripts.

]]> By: karen http://www.smallbusinesssem.com/sbs-mailbag-who-owns-your-analytics-data/1627/#comment-172411 karen Thu, 29 Oct 2009 12:27:27 +0000 http://www.smallbusinesssem.com/?p=1627#comment-172411 Hi, I'm browsing on this and found your site. Having similar difficulties with a PPC company. I found this page too that gives some good advice. Does anyone know what the legal position is with Adwords accounts? http://www.breezemedia.co.uk/has-your-google-analytics-data-been-ring-fenced-by-your-seo-company/ Hi,

I’m browsing on this and found your site. Having similar difficulties with a PPC company.

I found this page too that gives some good advice.

Does anyone know what the legal position is with Adwords accounts?

http://www.breezemedia.co.uk/has-your-google-analytics-data-been-ring-fenced-by-your-seo-company/

]]> By: Shailendra http://www.smallbusinesssem.com/sbs-mailbag-who-owns-your-analytics-data/1627/#comment-145460 Shailendra Wed, 06 May 2009 12:00:23 +0000 http://www.smallbusinesssem.com/?p=1627#comment-145460 Yes I agree. Only the web site owner should own the analytics account and he or she should decide who can access this data. If any seo consultant is creating an account on the behalf of a customer it should be in the name of customer not the seo consultant. Yes I agree. Only the web site owner should own the analytics account and he or she should decide who can access this data. If any seo consultant is creating an account on the behalf of a customer it should be in the name of customer not the seo consultant.

]]> By: Stever http://www.smallbusinesssem.com/sbs-mailbag-who-owns-your-analytics-data/1627/#comment-135404 Stever Mon, 06 Apr 2009 15:34:03 +0000 http://www.smallbusinesssem.com/?p=1627#comment-135404 @Rebecca, they probably can do that. Read the fine print of your initial agreement with them. This is the type of hostage taking I was referring to in my comment above. There is nothing "illegal" here, it was simply your mistake too not ask those kinds of questions before hiring an SEM agency. When you DO leave them, it's your decision on the cost-benefit of paying 5k vs. starting from scratch, seek out an agency that provides more transparency. You should have YOUR OWN Adwords account. You can then share the account with a marketing agency. They get access to the account to set up and test ads, but the account is still yours, and so is all the data. Not happy with you PPC team you can simply shut them out, hire someone new and then share the account with them. At the very least your current agency should have been sharing their account, the one with your campaigns in it, with you. If only so you can review and audit their work and performance. @Rebecca, they probably can do that. Read the fine print of your initial agreement with them.

This is the type of hostage taking I was referring to in my comment above. There is nothing “illegal” here, it was simply your mistake too not ask those kinds of questions before hiring an SEM agency.

When you DO leave them, it’s your decision on the cost-benefit of paying 5k vs. starting from scratch, seek out an agency that provides more transparency.

You should have YOUR OWN Adwords account. You can then share the account with a marketing agency. They get access to the account to set up and test ads, but the account is still yours, and so is all the data. Not happy with you PPC team you can simply shut them out, hire someone new and then share the account with them.

At the very least your current agency should have been sharing their account, the one with your campaigns in it, with you. If only so you can review and audit their work and performance.

]]> By: Rebecca http://www.smallbusinesssem.com/sbs-mailbag-who-owns-your-analytics-data/1627/#comment-135386 Rebecca Mon, 06 Apr 2009 12:00:10 +0000 http://www.smallbusinesssem.com/?p=1627#comment-135386 We are having problems with our PPC agency claiming they have intellectual property rights of our google adwords account and will charge 5K to hand it over if we move agency. Can they really do this? We are having problems with our PPC agency claiming they have intellectual property rights of our google adwords account and will charge 5K to hand it over if we move agency. Can they really do this?

]]> By: Ms Aca http://www.smallbusinesssem.com/sbs-mailbag-who-owns-your-analytics-data/1627/#comment-121531 Ms Aca Wed, 25 Feb 2009 18:38:53 +0000 http://www.smallbusinesssem.com/?p=1627#comment-121531 I too think the account should be on the clients name. With Google Analytics one can have the account on the clients name while the SEO can access it from his Google account. This setup would be ideal and the client can easily remove the SEO from his project when he/she stops using their service. I too think the account should be on the clients name. With Google Analytics one can have the account on the clients name while the SEO can access it from his Google account. This setup would be ideal and the client can easily remove the SEO from his project when he/she stops using their service.

]]>