Comments on: SBS Mailbag: The Value of Recap Posts http://www.smallbusinesssem.com/sbs-mailbag-the-value-of-recap-posts/1179/ Because not everyone can throw thousands of dollars at the 'How do we market ourselves online?' question... Sun, 23 Nov 2008 14:51:17 +0000 http://wordpress.org/?v=2.5.1 By: Matt McGee http://www.smallbusinesssem.com/sbs-mailbag-the-value-of-recap-posts/1179/#comment-38482 Matt McGee Mon, 02 Jun 2008 23:19:20 +0000 http://www.smallbusinesssem.com/?p=1179#comment-38482 The benefit to new readers can't be underestimated. I had a conversation a couple months ago with a "rock star" blogger whose blog I had not been following very closely until recently. I mentioned that, as a new reader, I wish this person would do some recap posts to help point me toward great old content that I missed. The blogger wrote back and said, "That's really not my style." And I said, "You mean providing helpful content for new readers isn't your style?" Well, I guess not because I've still never seen a recap post on that person's blog and would really love one..... The benefit to new readers can’t be underestimated. I had a conversation a couple months ago with a “rock star” blogger whose blog I had not been following very closely until recently. I mentioned that, as a new reader, I wish this person would do some recap posts to help point me toward great old content that I missed.

The blogger wrote back and said, “That’s really not my style.” And I said, “You mean providing helpful content for new readers isn’t your style?” Well, I guess not because I’ve still never seen a recap post on that person’s blog and would really love one…..

]]> By: David Mihm http://www.smallbusinesssem.com/sbs-mailbag-the-value-of-recap-posts/1179/#comment-38478 David Mihm Mon, 02 Jun 2008 22:13:22 +0000 http://www.smallbusinesssem.com/?p=1179#comment-38478 Such a great idea, Matt, I really like your roundups/recaps. It can definitely improve the rankings of those older posts, both because of the link juice AND the additional anchor text you use in your recaps. But the main reason to do it, IMHO, is to give new readers a sense of other things you've written. Posts I wrote back in November are now some of my most popular blog content, according to Google Analytics, presumably for this reason. Such a great idea, Matt, I really like your roundups/recaps. It can definitely improve the rankings of those older posts, both because of the link juice AND the additional anchor text you use in your recaps.

But the main reason to do it, IMHO, is to give new readers a sense of other things you’ve written. Posts I wrote back in November are now some of my most popular blog content, according to Google Analytics, presumably for this reason.

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