SBSM reader Doug recently wrote in with a question that describes a very common small/local business situation:
My business is home based. I do have a UPS mailing address. I have a business that is service based and typically go to clients homes in many areas. Did I miss, or do you have any suggestions in regards to setting up maps for this situation? I don’t want customers to think I have a business location somewhere I don’t, just that I serve their area. Any suggestions?
Here’s how I replied:
You describe a situation that’s not uncommon — you want to cover a lot of geo areas, but you’re only located in one. My wife’s a real estate agent covering 10-12 different cities, but we can only list her in the city where her office is located. A lot of companies try to go further and create fake listings for every area they cover, but Google has been cracking down on this and just announced “Business Listing Quality Guidelines” —
I think your best bet is to build out your listing as much as possible — mention all the areas you cover, discuss those areas on your main web site, try to get links that are related to each area you cover, etc. But I wouldn’t recommend creating new business listings for each city. You’d risk getting banned altogether.
Your turn: Did I answer it well? What would you say or add?