After mentioning last week that I’m actively seeking mailbag questions to answer here on the blog, I promptly received an interesting one about linkbaiting and local business.
The question comes from “Bob” (not his real name), who owns a national company that provides local services all across the U.S via franchising. Just like hotel companies, Bob’s web site offers a unique page for each city where they offer services. Here’s Bob’s question:
We’re now looking at doing some link baiting. Any thoughts on where we should start? The key for us is that we have 340 franchise partners and we want them all to get out there and get links to their metro pages, i.e. ourdomain.com/seattle. Any thoughts would be appreciated, Matt.
I changed Bob’s domain, as you can see. My reply to Bob was pretty brief:
I think your line of work probably lends itself well to some linkbait ideas — 10 Biggest (redacted), etc. — but I don’t know how you’d do that while targeting 340 different city pages. You might be able to get a couple different URLs to hit the digg homepage, for example, but after a while, users will get tired of seeing the same URL with the same type of content, and you’ll get buried.
I think your best bet is just going to be trying to create something terrific that targets your main URL, and then allow the link juice pointing to that URL to filter into your metro pages naturally.
That was my response. How would you have answered the question about linkbait and locally-targeted businesses?
Have a question you’d like answered? Email me today!