I think your “shopping mall test” is right on the mark. I would take it one step further and call it the Walmart or Target test, because this is probably closer to the true American median. Finally, successful content marketing comes from drawing interest that leads to a sale or generates business in some way. High traffic is an expense and only becomes a profit generator once that interest rings the cash register and converts to sales. Facebook and Google are a perfect example of why what the traffic does is so important to profitability. Facebook recently beat Google in the pageview race, but whose stock would you rather own right now?

I wonder what the figures are for those that don’t even know what RSS is or does? Not many I bet.

But after reading this I now have to consider what my content is delivering, and who is reading it, not who is clicking the “subscribe to my rss feed” link. Thanks Matt.