Reputation Management … the Air Force Way

David Meerman Scott has a fascinating interview with Capt. David Faggard, who works at the Pentagon as the Chief of Emerging Technology at the Air Force Public Affairs Agency. That’s a mouthful, but as I read the interview, it basically means that Capt. Faggard is the Air Force’s social media guru.

With Capt. Faggard at the helm, the Air Force is all over the social media scene — Twitter, Facebook, MySpace, blogging, YouTube, you name it. But what prompted me to write is this chart at right. It’s called the “Air Force Blog Assessment flowchart.” When I wrote earlier this year about small business reputation management, I really wish I’d been able to include this chart in that post. But it’s not just a small business thing — I think it’s a terrific guide for any business dealing with the scourge of an angry blogger, angry forum member, negative business or product review, and so forth.

I’m only showing a small version of the image because I think you should read the whole interview for some interesting insights into this branch of our military, and you can get the full-size flowchart in the process, too.