Hugh Macleod of gapingvoid fame wrote a blog post that’s making the rounds today, and there’s a quick lesson in it for small businesses: Don’t get to the same point that he did.
Hugh basically says that he’s quitting Twitter and Facebook to focus on his own blog, instead.
“…even if they’re very good at hiding the fact, over on Twitter and Facebook, it’s not your content, it’s their content.
The content on your blog, however, belongs to you, and you alone. People come to your online home, to hear what you have to say, not to hear what everybody else has to say. This sense of personal sovereignty is important.”
It sounds like Hugh invested too much in other social networking sites and forgot about his own site.
Don’t do what he did.
I don’t think you need to give up on Twitter, Facebook or social networking in general. But you do need to keep that stuff in its proper place.
Don’t be one of those small businesses that skips having a website in favor of having a Facebook page.
Focus on what you own and control. Build it. Grow it. Make it the hub of your social activity online, then use Twitter, Facebook or another appropriate social site to connect with your audience and introduce them to your blog.
Don’t get to the point where you have to “reclaim” your blog someday.