Real Estate Marketing 2.0
By Matt McGee on Aug 17, 2008 in Small Biz Marketing
It’s easy to associate all real estate agents with that tired and useless spam-filled joke that we often think of when we hear the phrase “real estate marketing”, truth is that things are changing slowly but surely in that industry.
The Washington Post writes this weekend about the new ways home buyers are finding agents — what they call “Real Estate Agent Hunting 2.0″:
No longer must potential home buyers and sellers actually speak to real estate professionals to meet them. Instead, consumers are accessing agents’ ever-more-common blogs, social network pages or viral video campaigns — all of the burgeoning options that have been called Web 2.0 — to tap their expertise and get a sense of their personalities.
There are a few anecdotal stories in there that show the value some agents are finding from jumping in to Web 2.0 — YouTube and Twitter are mentioned along the way. Here’s the full article, which is worth five minutes of your time.
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2 Comment(s)
By Miriam on Aug 18, 2008 | Reply
My favorite quote from the news article:
“Local content is king,”
Oh, yes!
Thank you for linking to this Matt. Good stuff.
Miriam
By Chris on Aug 20, 2008 | Reply
Matt, the best clients today are the ones with the most information. They are knowledgeable and they have a pretty good idea of what they want and don’t want. They are armed with lots of local data (sometime erroneous) but they are eager to learn and make a good deal.
A lot of our clients are considering buying a bank-owned home that needs improvments. Our clients are coming with their 2.0 knowledge and they want a greener home when its all done.
Keep up the good work.