Real Estate Marketing 2.0

Filed in Small Biz Marketing by Matt McGee on August 17, 2008 4 Comments

It’s easy to associate all real estate agents with that tired and useless spam-filled joke that we often think of when we hear the phrase “real estate marketing”, truth is that things are changing slowly but surely in that industry.

The Washington Post writes this weekend about the new ways home buyers are finding agents — what they call “Real Estate Agent Hunting 2.0”:

No longer must potential home buyers and sellers actually speak to real estate professionals to meet them. Instead, consumers are accessing agents’ ever-more-common blogs, social network pages or viral video campaigns — all of the burgeoning options that have been called Web 2.0 — to tap their expertise and get a sense of their personalities.

There are a few anecdotal stories in there that show the value some agents are finding from jumping in to Web 2.0 — YouTube and Twitter are mentioned along the way. Here’s the full article, which is worth five minutes of your time.

Comments (4)

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  1. Miriam says:

    My favorite quote from the news article:

    “Local content is king,”

    Oh, yes!

    Thank you for linking to this Matt. Good stuff.

  2. Chris says:

    Matt, the best clients today are the ones with the most information. They are knowledgeable and they have a pretty good idea of what they want and don’t want. They are armed with lots of local data (sometime erroneous) but they are eager to learn and make a good deal.

    A lot of our clients are considering buying a bank-owned home that needs improvments. Our clients are coming with their 2.0 knowledge and they want a greener home when its all done.

    Keep up the good work.

  3. I have a good video where one of my clients, a real estate agent, talks exactly about that.

    How his clients are much more educated and it makes his job much easier

  4. David Hood says:

    Having an online presence is going to be a must for future real estate agents, the generation X and Y will be using more and more internet based devices in the future. Content in the form of listing and market information is going to be king, it already is really.

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