One of the local real estate offices here in town is apparently all a-flutter over Facebook. Agents are being told left-and-right to “get on Facebook” because it’s the thing to do, I suppose. And it certainly is a good thing to do if you know what you’re doing and have the social skills to connect with real people. Maybe one of these days I’ll try to crank out a nice, detailed post with some best practices for real estate agents on Facebook.
This is not that post. This is a post directed as much at the marketing people that pitch real estate agents as it is to agents themselves. Have a look at what arrived in the e-mail machine a couple days ago:
Re-read that last sentence again if you need to.
120 pre-written Facebook status updates to cut and paste.
Since I previously wrote how Real Estate SEO is a Joke, maybe the new post I should write is “Real Estate Social Media Advice is a Joke.” Only I think these folks are serious.
It goes without saying that buying pre-written status updates is not how to use Facebook, but I’m afraid to think how many agents would buy something like that. Or already did.