Small business owners: Do yourself a favor and go to Google right now, type your company name in, and hit return. Look at those results. Are they good? Are they bad? Do you wish one or two of them weren’t there?
Plan on doing this at least once a month, if not more often. Reputation management matters for small businesses. People are writing, reviewing, and blogging about you … and they’re showing up in your search results. It’s your job to watch and manage that.