Latest Articles
Flat Tires & Pouring Concrete: A Marketing Lesson for Small Businesses
What would you do if you’d gone 35 years without changing a flat tire on your bike? On Wednesday, I decided to call an expert. Mike Watkins and his small business — Roundabout Cycling, a mobile bike repair service — had just been featured in our local paper earlier this week. I told him I […]
Need Local SEO Help? Try the Local U Forums
I’ve been remiss in mentioning that the Local University crew recently opened up a members-only local search forum that gives everyone access to conversations and Q&A with the Local U faculty, not to mention some of the smartest minds in the local search/marketing industry. It’s like drafting your own local search “dream team” and having […]
Keywords in Your Twitter Name Seem to Matter for Twitter Search
Remember that little experiment I wrote about two months ago, where I was wondering how much a keyword in your account name matters when optimizing for Twitter search? Apparently it matters. I changed the name of @GlassAlmanac, the Twitter account for my hobby site Glass Almanac, from “Glass Almanac” to “Google Glass Almanac.” The account […]
It’s 2014. Stop Cross-Posting Between Social Networks.
I’ve had enough. I keep seeing businesses and organizations auto-posting the same messages on different social networks. You can get away with it sometimes if the message is generic enough. But you can also make your company look lazy and dumb. And you can easily annoy potential (or existing) customers. Lazy, dumb and annoying … […]
How to Know When You’ve Asked Too Many Friends to Like Your Facebook Page
My wife got this alert over the weekend when she did some binge-inviting for her real estate Facebook page (which has been underutilized for a long time). That’s how to know when you’ve asked too many friends to like your Facebook Page. 🙂
My Top 10 Blog Posts of 2013 (Here on SBSM)
It’s no secret that I didn’t publish as much content here in 2013 as I have in years past. My writing attention was focused primarily on Marketing Land and Search Engine Land, and I also launched Glass Almanac, a blog about Google Glass. But as I look back over last year’s Small Business Search Marketing […]
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