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Customer Testimonials: The Good … AND the Bad?

Filed in Web Site Content by Matt McGee on May 16, 2006 0 Comments
Customer Testimonials: The Good … AND the Bad?

Nick Usborne shares what many will consider a fairly radical idea in this week’s installment of his Excess Voice newsletter: If you’re including customer testimonials on your web site, include the good comments and the bad. “…here comes the scary part…publish the criticism as well as the praise. The web has always been a networked [...]

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12 Rules of Email Marketing

Filed in MY BEST POSTS, Small Biz Marketing by Matt McGee on May 16, 2006 0 Comments
12 Rules of Email Marketing

Let’s step a bit outside of the strict search engine realm into the larger online marketing arena…. If you have a business web site, you should have a mailing list. If you’re just starting out, and don’t have a lot of traffic or customers yet, then you should be planning on having a list and [...]

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Google, Linking, and BigDaddy

Filed in Google, Link Building by Matt McGee on May 12, 2006 0 Comments
Google, Linking, and BigDaddy

I hit on this a bit last week with my Linking 101 post, and now here’s more from Google’s Matt Cutts about link trades, aka reciprocal links. It comes from a Threadwatch discussion complaining about the effects of Google’s “BigDaddy” infrastructure update on the quality of Google’s SERPs. Cutts replies and says that a lot [...]

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Training the Crawlers

Filed in SEM, SEO, Web Site Content by Matt McGee on May 12, 2006 2 Comments
Training the Crawlers

Get a search engine crawler to do what you want it to do? You bet! I’m always talking to clients about the need to “train the crawlers.” Once a crawler finds your site and indexes it, you can teach the crawler to come back on a regular basis. And once you’ve got the crawlers trained, [...]

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PPC Options Expanding

Filed in PPC Advertising, SEM by Matt McGee on May 10, 2006 0 Comments
PPC Options Expanding

This week’s Net Gains Newsletter, which I write for my employer (One World Telecommunications), offers a quick look at the new search engine advertising options available for small businesses. Namely, MSN has launched AdCenter for anyone to sign up, and Yahoo has announced some key upgrades to its Yahoo Search Marketing program. Net Gains: PPC [...]

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Meta tags: Keywords, Description, etc.

Filed in MY BEST POSTS, SEO, Web Design by Matt McGee on May 9, 2006 0 Comments
Meta tags: Keywords, Description, etc.

I’ve been involved in a couple discussions this week about meta tags, and it still surprises me to see and hear so much confusion and uncertainty about what they do, and how to use them — if at all. The Basics There’s one meta tag you really should/must use, and one that rarely matters, if [...]

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