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Improving your PPC ads

Filed in PPC Advertising, SEM by Matt McGee on May 23, 2006 0 Comments
Improving your PPC ads

Another good article today on ClickZ.com — this one from Kevin Lee, Think Organic, Act Paid, is geared toward those of you who use PPC advertising such as Google AdWords, Yahoo Search Marketing, etc. He’s talking about ways to improve your PPC ads so that they’re as relevant, or more relevant than the free/organic listings [...]

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Building a Mailing List

Filed in Small Biz Marketing by Matt McGee on May 22, 2006 0 Comments
Building a Mailing List

I shared 12 Rules of Email Marketing last week, and was glad to see a related article pop up today on ClickZ.com: Best and Worst Ways to Grow an E-Mail List by Jeanne Jennings. She’s writing in reference to a recent Silverpop study that aims to identify what works and what doesn’t in building a [...]

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SEW Live – Seattle recap

Filed in Bing, Google, PPC Advertising, SEM by Matt McGee on May 22, 2006 0 Comments
SEW Live – Seattle recap

Friday’s one-day “SEW Live” workshop in Seattle was a good day overall, from the information presented during the day, to meeting all kinds of people I’ve seen and spoken with on the forums and blogs, and even getting the chance to enjoy dinner with some dear friends I don’t see nearly enough. As far as [...]

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SEW Live – Seattle

Filed in Site News by Matt McGee on May 18, 2006 0 Comments
SEW Live – Seattle

I’ll be in Seattle tomorrow for the SEW Live workshop, and will be away from SBS for a couple days in all. So posting may slow down until Sunday or early next week, but I’m looking forward to the workshop and perhaps posting some news / ideas / thoughts here in a couple days.

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A link is a person in your neighborhood…

Filed in Link Building by Matt McGee on May 18, 2006 0 Comments
A link is a person in your neighborhood…

“Be careful who you link to” was the takeaway of my last post. The point: You can be impacted negatively by the sites you link to. What about the reverse … can you be hurt by links to your site? Yes, you can. It doesn’t seem right, since you have no control over who links [...]

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More on BigDaddy, Links, and Crawling

Filed in Google, Link Building by Matt McGee on May 16, 2006 0 Comments
More on BigDaddy, Links, and Crawling

An update to my recent Google, Linking, and BigDaddy post…… Matt Cutts has posted an extended entry on his blog about BigDaddy, and he offers a couple more nuggets about the impact of links on how your site is treated by BigDaddy. Specifically, he’s referring to sites that complained about losing pages in Google’s index [...]

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