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About the tagline

Filed in Site News by Matt McGee on June 5, 2006 0 Comments
About the tagline

You know that tagline I have here on SBS — “Because not everyone can throw thousands of dollars at the ‘How do we market ourselves online?’ question…” Right. Well in this thread on the SEW Forum, comes a post from “Aussie Webmaster” — a name I recognize and respect from several forums — who says, […]

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About the “More Good Stuff” links

Filed in Site News by Matt McGee on June 3, 2006 0 Comments
About the “More Good Stuff” links

Just dropping a quick note to let you know that I’ve added a bunch of new links to the “More Good Stuff” link section in the left column. I also removed one link today. Those are links that I read (as often as possible), and I include them here specifically because these are resources that […]

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Choose the right AdWords for you

Filed in Google, PPC Advertising, SEM by Matt McGee on June 2, 2006 0 Comments
Choose the right AdWords for you

If you’re not using it already, I strongly suggest that all small businesses should investigate using PPC advertising options such as Yahoo Search Marketing or Google AdWords. Ultimately, you have to figure out if it’s worth the investment, but the good thing is that you control your spending — which means you can experiment and […]

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Yahoo and the long tail

Filed in SEO, Statistics, Web Site Content, Yahoo by Matt McGee on May 31, 2006 0 Comments
Yahoo and the long tail

Playing catch up a bit here. Let me suggest you download Yahoo’s Analyst Day PDF, which has some interesting stuff inside. (Don’t be too alarmed by the 12mb size….) One thing worth noting is the chart on Pg. 12 showing 2005 Search Queries by Number of Words, which is up to 3.3 words per query […]

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The Importance of Copywriting

Filed in SEO, Web Site Content by Matt McGee on May 26, 2006 1 Comment
The Importance of Copywriting

I’m involved in an interesting discussion on the Small Business Ideas Forum about Design vs. Content. The theory posed in the first post is “…a bad website design with good copywriting will perform better than a fantastic design with poor copywriting.” I gave my reply in the thread, which basically boils down to, “It depends.” […]

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Yahoo winning the local traffic battle

Filed in Google, Local Search, Statistics, Yahoo by Matt McGee on May 25, 2006 0 Comments
Yahoo winning the local traffic battle

Interesting chart from late last week on the HitWise blog — it shows (in the bottom section about Maps) that Yahoo Maps has a big traffic advantage over Google Maps — almost a 3-to-1 ratio. That’s worth keeping in mind if you’re using local search to grow your small business. And it’s further justification to […]

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