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Yahoo and the long tail

Filed in SEO, Statistics, Web Site Content, Yahoo by Matt McGee on May 31, 2006 0 Comments
Yahoo and the long tail

Playing catch up a bit here. Let me suggest you download Yahoo’s Analyst Day PDF, which has some interesting stuff inside. (Don’t be too alarmed by the 12mb size….) One thing worth noting is the chart on Pg. 12 showing 2005 Search Queries by Number of Words, which is up to 3.3 words per query [...]

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The Importance of Copywriting

Filed in SEO, Web Site Content by Matt McGee on May 26, 2006 1 Comment
The Importance of Copywriting

I’m involved in an interesting discussion on the Small Business Ideas Forum about Design vs. Content. The theory posed in the first post is “…a bad website design with good copywriting will perform better than a fantastic design with poor copywriting.” I gave my reply in the thread, which basically boils down to, “It depends.” [...]

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Yahoo winning the local traffic battle

Filed in Google, Local Search, Statistics, Yahoo by Matt McGee on May 25, 2006 0 Comments
Yahoo winning the local traffic battle

Interesting chart from late last week on the HitWise blog — it shows (in the bottom section about Maps) that Yahoo Maps has a big traffic advantage over Google Maps — almost a 3-to-1 ratio. That’s worth keeping in mind if you’re using local search to grow your small business. And it’s further justification to [...]

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Local searchers = ready to buy

Filed in Local Search by Matt McGee on May 25, 2006 0 Comments
Local searchers = ready to buy

Wouldn’t it be great if everyone who came in your store was ready to buy, and not just there to browse or kill time? One reason the yellow pages has such a strong hold over small businesses is that when Joe Consumer opens the yellow pages, he’s almost always ready to buy. (Have you ever [...]

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Improving your PPC ads

Filed in PPC Advertising, SEM by Matt McGee on May 23, 2006 0 Comments
Improving your PPC ads

Another good article today on ClickZ.com — this one from Kevin Lee, Think Organic, Act Paid, is geared toward those of you who use PPC advertising such as Google AdWords, Yahoo Search Marketing, etc. He’s talking about ways to improve your PPC ads so that they’re as relevant, or more relevant than the free/organic listings [...]

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Building a Mailing List

Filed in Small Biz Marketing by Matt McGee on May 22, 2006 0 Comments
Building a Mailing List

I shared 12 Rules of Email Marketing last week, and was glad to see a related article pop up today on ClickZ.com: Best and Worst Ways to Grow an E-Mail List by Jeanne Jennings. She’s writing in reference to a recent Silverpop study that aims to identify what works and what doesn’t in building a [...]

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